Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy found below.klärung.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice.

How do we collect your data?

Your data is collected when you provide it to us, for example the data that you enter into a contact form.

Other data is automatically collected by our IT system when you visit the website. This is mainly technical data (e.g. internet browser, operating system, or time at which the webpage was accessed). This data is collected as soon as you access our website

What do we use your data for?

Part of the collected data is used to ensure that we can offer a well-functioning website free of errors. Other data can be used to analyse user behaviour.

What rights do you have with regard to your data?

You have the right:

  • To request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to complain, the origin of your data if it was not collected directly by us, as well as the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the details of automated decision-making, and demand the correct of incorrect or incomplete personal data stored by us without delay in accordance with Art. 16 GDPR;
  • Pursuant to Art. 17 GDPR, you can request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the assertion, exercise, or defence of legal claims;
  • To request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful but you object to its erasure, and we no longer require the data but you need it for the assertion, exercise, or defence of legal claims or you have objected to the processing in accordance with Art. 21 GDPR;
  • Pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;
  • Revoke your consent at any time in accordance with Art. 7(3) GDPR. This has the consequence that we may no longer continue processing the personal data based on this consent in the future, and
  • Complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

Analysis tools and tools from third parties

When visiting our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following sections of the privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General notes and mandatory information

Data protection

The operators of this webpage take protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection rules and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect, what we use it for, how it is collected, and for what purpose.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Responsible body

The data controller for this website is:Goldstadt Privatklinik GmbH

Ispringer Straße 6
75179 Pforzheim
Managing directors: Prof. Dr. Sven Lahme, Dr. Holger Isensee, Stephanie Isensee

Phone: 49 (0) 72 31 / 41 99 20

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing of personal data such as names, e-mail addresses, and similar information.

Revocation of your consent to data processing

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, insofar as there are grounds for doing so that arise from your particular situation or the objection is due to direct advertising. In the latter case, you have a general right of objection that does not require a particular situation, and we will comply to the objection.

If you wish to exercise your right of revocation or objection, please send an e-mail to

Right of appeal to the competent supervisory authority

In the event of violations of data protection regulations, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection commissioner (Landesdatenschutzbeauftragte) of the federal state in which our company has its seat. A list of data protection officers and their contact details can be found at the following link:

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or for the fulfilment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will be done only insofar as it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content such as orders or enquiries that you send to us as the site operator. An encrypted connection is recognised as the address line of the browser changes from “http://” to “https://” and by the lock symbol on the browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right, at any time, to free information about your stored personal data, its origin, the recipient, and the purpose of the data processing, and, if applicable, a right to correction, blocking, or deletion of this personal data. For this purpose as well as for further questions on the subject of personal data, you can contact us at any time at the address indicated in the legal notice.

Objection to advertising emails

The use of contact data published in the legal notice for sending advertising and information material that has not been expressly requested is hereby prohibited. The operators of this page reserve the right to take legal action in the event of unsolicited advertising information, such as spam emails, sent to the aforementioned contact data.

3. Data collection on our website


This website uses “,” a font service provided by Monotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg. Each time this website is visited, files are loaded from a server to display text in a particular font. Your IP address may be transferred to a server and stored in the usual server log. Further processing of this information is the responsibility of Information on conditions and settings can be found in the privacy policy of
The use of web fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.


Some of the Internet pages use cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we used are session cookies. They are automatically deleted at the end of your visit to our website. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, allow you to exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of the website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (such as the shopping cart function) are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies to analyse your surfing behaviour) are stored, these are treated separately in this privacy policy.


The provider of the pages automatically collects and stores information in a server log file, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating systems used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6(1)(f) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass this data on without your consent.

The processing of data entered into the contact form is therefore based exclusively on your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this consent at any time. For this purpose, informal communication via an e-mail to us is sufficient. The legality of the data processing operations carried out prior to and up until the revocation remains unaffected by the revocation.

The data you enter into the contact form will remain with us until you request that we delete it, revoke your consent to store it, or the purpose for storing the data no longer exists (e.g. after we have completed processing your enquiry). Mandatory legal requirements, in particular retention periods, remain unaffected.

4. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google analytics uses cookies. These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within Member State of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You may refuse the use of cookies by selecting the appropriate settings in your browser. Please note that if you do this, you may not have access to the full functionality of the website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Deactivate Google Analytics

You can find more information on how Google Analytics handles user data in Google’s privacy policy:

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirement of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analyticse Analytics

This website uses the demographic characteristics function of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of visitors to the website. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the section “Objection to data collection.”

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (such as your mobile phone) can also be displayed on another one of your end devices (such as your tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you log in with your Google account.

To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising on your Google account. To do so, please follow this link:

The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke through Google (Art. 6(1)(a) GDPR). In case of data collection processes which are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the anonymised analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google’s data protection declaration at:

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising programme belonging to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

We use conversion tracking within the framework of Google AdWords. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookies has not expired yet, Google and we can recognise that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies the user. If you do not wish to participate in this tracking, you can easily object to this by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of conversion cookies is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

For more information on Google AdWords and Google Conversion Tracking, please see Google’s privacy policy:

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of the website may be limited.